Research Interests
My teaching and research interests focus on consumer behaviour, marketing, finance, and management. My research applies this subject matter most often to public sector and nonprofit sector delivery systems which provide special challenges related to social and environmental issues, equity, and unresponsive markets. Specifically, three major areas of concentration have been related to enduring involvement, loyalty and commitment, and unresponsive/disenfranchised target markets (especially unemployed and low income groups). More recently my research has diversified to encompass a broader range of leisure meanings in which I have endeavored to explore leisure in my own life. My current SSHRC funded project is exploring physical activity participation, specifically running, over the course of people's adult lives.
Rozzert and June - A love story. Film by L. V. Keefer (c. 1954), with cameo appearances by Ella and Carol Keefer, Bobby and Howard Baker and Louis himself.
Last updated: 20 October 2010